Senior Marketing Specialist (Brand & Value Proposition Marketing Europe) (m/f/d)

As a global player, FANUC offers the best of both worlds – international career opportunities within the familiar environment of an agile company that puts people at the center. We take on diverse projects, work passionately on our products, and set global trends in the automation industry through our continuous development process. If you want to make an impact as part of a leading provider of automation technology, start your career with FANUC!

Role:

As a Senior  Marketing Specialist, you will shape how FANUC products, services, and solutions are positioned in the market. You will develop compelling value propositions, translate technical innovations into meaningful customer benefits, and create marketing messages that contribute directly to business success.

Responsibilities:

• Develop and enhance compelling customer value propositions for products, services, and solutions
• Create clear positioning strategies and marketing messages for different target audiences and markets
• Translate complex technical product features into relevant customer benefits
• Develop go-to-market and communication strategies for new products, services, and solutions in close collaboration with Sales, Technical Teams, and external partners
• Create marketing and sales enablement materials that communicate business value effectively
• Coordinate and align marketing initiatives with internal stakeholders and external agencies
• Analyse customer, market, and competitor insights to continuously improve positioning and communication

Profile:

• Several years of experience in B2B Marketing, ideally within Product, Solution, Service, or Technical Marketing
• Experience in an industrial, technical, or technology-driven environment is an advantage
• Ability to translate complex technical concepts into compelling customer value and clear marketing messages
• Strong understanding of customer needs, business models, and value-based communication
• Experience collaborating with Sales, Product Management, Technical Experts, and external partners
• Proactive, structured, and hands-on working style with a high level of ownership
• Excellent English communication skills, both written and spoken

At FANUC, we celebrate diversity and welcome applicants from all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.