Senior Marketing Executive

Job Title: Senior Marketing Executive

Location: Ansty Park, Coventry

Company: FANUC UK Ltd

About Us:

FANUC UK is a leading automation company dedicated to providing innovative solutions that streamline processes and enhance productivity across various industries. With a commitment to excellence and a passion for technology, we are looking for a dynamic and experienced Senior Marketing Specialist to join our team.

Position Overview:

The Senior Marketing Specialist will play a critical role in developing and executing comprehensive marketing strategies that drive brand awareness, generate leads, and support sales efforts. This individual will have a proven track record in both events and digital marketing, with more than 5 years of progressive experience in the field.

Key Responsibilities:

• Strategic Planning and Execution:
• Develop and implement integrated marketing campaigns to promote our automation products and services.
• Collaborate with the marketing team to create annual marketing plans that align with business objectives.
• Monitor and analyse market trends, competitor activities, and customer behavior to inform strategic decisions.

Digital Marketing:

• Manage and optimise digital marketing channels, including SEO, SEM, email marketing, social media, and content marketing.
• Develop and oversee website content, ensuring it is optimised for search engines and user experience.
• Utilise analytics tools to track and report on the performance of digital marketing campaigns, making data-driven adjustments as needed.

Event Management:

• Plan, coordinate, and execute company events, including trade shows, webinars, conferences, and product launches.
• Work with cross-functional teams to ensure events are aligned with marketing strategies and business goals.
• Manage event budgets, negotiate contracts, and coordinate logistics to ensure successful event execution.

Content Creation and Management:

• Develop compelling content for various marketing channels, including blogs, whitepapers, case studies, and press releases.
• Ensure consistent brand messaging and tone across all marketing materials and platforms.
• Collaborate with internal teams and external vendors to produce high-quality marketing collateral.

Lead Generation and Nurturing:

• Implement lead generation strategies to attract and convert prospects into qualified leads.
• Develop and manage email marketing campaigns to nurture leads and drive customer engagement.
• Work closely with the sales team to ensure effective lead handoff and follow-up.

Analytics and Reporting:

• Track, measure, and analyse the performance of marketing campaigns and initiatives.
• Provide regular reports and insights to senior management, highlighting key metrics and ROI.
• Continuously optimise marketing efforts based on data and feedback.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• More than 5 years of progressive experience in marketing, with a focus on digital marketing and event management.
• Proven experience in developing and executing successful marketing campaigns.
• Strong knowledge of SEO, SEM, social media, email marketing, and analytics tools.
• Excellent project management skills, with the ability to handle multiple projects simultaneously.
• Strong written and verbal communication skills, with attention to detail.
• Proficiency in marketing software and tools (e.g., Google Analytics, HubSpot, Adobe Creative Suite).
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Preferred Qualifications:
• Experience in the automation engineering  or technology industry.
• Certification in digital marketing or related areas.
• Knowledge of marketing automation tools and CRM systems.

* Candidates must possess a right-to-work document in the UK and should be located within a 30-minute travel time from the office, as this position requires on-site presence. The role is based in Coventry.

At FANUC, we celebrate diversity and welcome applicants from all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.